Building Bridges between Latinos, Business, and the Disability Community
By Shanti Nair

Katherine McCary, Vice President, SunTrust bank,
delivering the keynote address with Kelly Greene,
Executive Director of the Center for Independent
Living of South Florida, seated on her left and Kathy
Martinez, Executive Director of the World Institute
on Disability, seated on her right.
|
Bob Bromberg from Miami-Dade Business Network pointed out that employers should focus on finding solutions for individuals seeking employment. They require more exposure to individuals with disabilities in order to gain understanding and a more positive attitude. Bromberg related the story of Alvin, a boy who had autism, who was hired by Business Leadership Network (BLN). Alvin wrote a detailed letter to the organization with many suggestions, which were welcomed. It showed that when one becomes part of the solution it makes a difference in bridging the gap between employers and employees.
Kelly Greene, Executive Director of Center for Independent Living, South Florida (SOFLACIL), pointed out how this conference is an example of the power of collaboration. Working with the World Institute on Disability made the event a reality, and she encouraged organizations to continue such collaborative efforts in future. By meeting the many organizations participating, she has learned that sharing ideas and networking with potential employers is possible, and she plans to use these new contacts for job placements. Her goal is to recruit individuals with disabilities to be systems advocates, so they can “have a voice” in advancing their rights and taking charge of their own lives. SOFLACIL offers guidance in job searches. To learn on job placements and retention contact: preston@soflacil.org.
Keynote speaker Katherine McCary, Vice President, SunTrust Bank, reflected upon the fact that cultural beliefs prevent people from asking for necessary services that could assist them in being independent, such as access to proper healthcare and education. SunTrust has seen a growth in its clientele when individuals with disabilities were being employed. The organization has an interesting story on why they decided on such a move. One day they a customer that had a hearing impairment who needed help. Fortunately, one of the tellers who was familiar with sign language was able to communicate with her. It came to the notice of the director who along with the Board decided to employ more individuals with disabilities. Since then, their clientele has increased. McCary emphasized attitudinal and educational barriers caused growing unemployment among disabled individuals.
SunTrust has introduced several projects to help overcome these barriers. They welcome feedback on improving their service through Business Engagement. Some of their successes are New Freedom Initiative Awards, Circle of Champions, Society for Human Resource Alliance, Diversity Inc Top 10 and Exceptional Leaders. Their success is attributed through BLN, conferences, and webinars. When asked what caused her initial interest in participating in the conference, she said, “I wanted to learn about the barriers individuals with disabilities are facing.” She feels that it is important to understand cultural issues in focusing on diversity. From attending the conference she realizes that lack of an understanding of cultural issues prevents employers from making employment available to special populations. For the same reason, people are hesitant to avail of services that assist them in seeking employment. Role models are needed to overcome this problem. She plans to focus on overcoming cultural barriers and educating employers on disability awareness. McCary also agreed that inclusion is imperative in making a difference internally and externally within the workforce. In addition to being the Vice President of SunTrust Bank, McCary is the President, U.S. Business Leadership Network (USBLN).
Kathy Martinez, executive director of the World Institute on Disability, shared that while growing up both she and her sister who are visually impaired often heard the comment “poor thing.” These negative messages of pity seemed patronizing and affected them emotionally. She felt that it is of great consequence if these messages are sent out in the media as they influence children’s attitude toward individuals with disabilities. Instead children should be taught to be sensitive toward individuals who have disabilities and have a positive attitude toward them. Martinez felt since only white men were primarily being represented in the community, she decided minority groups (disabled & Latino) needed equal representation. She said. “Every conference is unique, but this conference has specifically helped in networking.” Her goal is to continue spreading awareness that was created in the conference through collaboration with other organizations.
Another issue that it is common within the disabled population is facing abuse at the hands of caretakers and service providers. World Institute on Disability has recently added a website resource to help address this issue. Called the Curriculum on Abuse Prevention and Empowerment (CAPE), the website is: http://www.wid.org/cape. It is a useful resource to help victims of abuse to seek assistance.
Colin Petheram, director of regulatory & constituency relations for AT&T-California, in his address praised Martinez for her admirable role to constantly continue championing the cause of the needs of the disabled. He stated we could advocate diversity through equal opportunities to employment. Inclusion of more than 50% women and individuals of color in the workforce is critical in reaching out to a diverse population at a global level.
printer
friendly format |